Physio Industry Advice and Public Speaking
Advisory Roles in Physio Businesses
With 25 years of pioneering physio and business leadership, Lucy Macdonald is committed to innovative care and empowering change. Her mission is to provide impactful industry insights, guided by core values of empathy, courage and expertise.
She works in an advisory capacity as a consultant or NED in therapy businesses sharing her strategic and operational expertise including:
- Improving profitability
- Improving staff productivity and morale
- Clinical KPIs and accountability
- Improving clinical standards
- Assessing potential acquisitions of physiotherapy businesses
- The use of AI and tech to enhance patient care and clinician efficiency
Get in touch to discuss how her unique blend of experience can benefit you and your organisation. Call or WhatsApp 07769653715 or email lucymacdonaldphysio@hotmail.co.uk

Leadership and Management Experience
Held a number of leadership roles including Clinical Lead, Clinic Director and NED including being founding Director of BodyTechSki, PhysioVal Ltd and Octopus Clinic Ltd.
Management experience across a number of companies with associated management training including SixPhysio in London as well as managing teams in her own businesses

Recognised Industry Leader
Spokesperson for the Chartered Society of Physiotherapy
Highly respected by her peers including London’s leading orthopaedic consultants, sports doctors, physiotherapists
Regular contributor to national media

Physio Tech Experience
Early adopter of telehealth, providing hundreds of videos, Q and A sessions, & workshops online.
Completed Imperial’s ‘Digital Transformation in Healthcare’ programme.
Uses technology and AI to enhance patient experience.

Public Speaking/ Training
Lucy Macdonald is passionate about empowering people to prevent and manage pain through high-quality, accessible information presented in an engaging manner. She enjoys public speaking, participating as an expert on panels and carrying out training and workshops for businesses and charities.
Get in touch now by WhatsApp or call 07769653715 or email lucymacdonaldphysio@hotmail.co.uk
Testimonials
Lucy is a highly capable leader in the healthcare sector. Working closely with her, I’ve witnessed how she inspires her team to innovate and achieve excellence. Her strategic thinking is a key strength, guiding her decisions and actions. Her dedication and understanding of the health sector make her an invaluable asset to any organisation.
Joshua Catlett: Business Owner, Investor, M&A Advisor
I first encountered Lucy during the pandemic. As then head of a central London Physiotherapy Clinic, Lucy’s business was one of the most significantly affected by lockdown restrictions. She was ahead of the game, producing regular informative videos to help her clients stay healthy by deepening their understanding of injury management and rehabilitation. I was struck by her attention to detail and clarity of delivery. Lucy is a compassionate trailblazer and I’m not at all surprised about the direction she has chosen. She became proficient in digital health like so many of us through necessity, but has become an expert through her diligence and commitment to improving healthcare delivery.
Jo Turner: Founder of Mehab, ICF accredited Coach, PhysioMatters Podcast and Therapy Hub
Although my working tenure with Lucy was brief, 8 months was more than sufficient for her to have an impact on me both at the time of working with her at Octopus Clinic and now, as I make my own foray into leadership.
A true strength of Lucy’s is the culture she is able to foster with her team which is rich in empathy, compassion, courage and positivity. An understanding, first and foremost, that she leads humans not “staff” creates a feeling of belonging and respect. Lucy always gives her team a voice and a chance to be heard and feel valid and valued.
She has bundles of courage to lead from the front whilst having a knack of championing each individual of her team as the hero. I am grateful for the opportunity Lucy provided me to work alongside her 4 years ago, and I am grateful for the wisdom I gained from her towards leading I am able to implement now.
Sam Downer: Operations Manager, Physiotherapist
I had the pleasure of working and collaborating with Lucy
and would not look any further for sports specific physio consultancy. Pragmatic, personable, diligent and always up to date with the latest research.
Director InnovationFitness